What FLEET content has caught the attention of the digital world in 2021?
FLEET’s digital presence spans a handful of social media platforms, the FLEET research blog, and posts on external sites such as Phys.org, Eurekalert, Science Daily, Nanowerk, Materials Australia, New Electronics, Semiconductor Digest and AZO Materials.
Top hits in 2021 included:
• YouTube Wolfgang Ketterle FLEET talk on ultra-cold atomic physics in 2017 (15,100 views)
• Twitter FLEET event: What makes women strong in what they do (11,700 views)
• Facebook Sloshing quantum fluids of light and matter (17,300 views)
• LinkedIn FLEET is seeking high-quality PhD students in physics (5800 views)
• Instagram FLEET talks #research at the AIP summer meeting in Brisbane
• Homescience Musical glasses (17,300 views)
• FLEET blog Transparent electronics (609 views)
• Eurekanet Having your cake and eating it too…(822 views)
• Phys.org Magnetism generated in 2D organic material by star-like arrangement of molecules (10,600 views)
While some trends make sense (lockdown interest in homescience, a focus on jobs, and on equity in STEM) others may be more fleeting. Nobel Laureate Wolfgang Ketterle was ‘trending’ in April/May 2021 during the Lindau Meeting of Nobel Laureates, for example. And FLEET content on graphene has done particularly well in 2021, for example, with a 2020 graphene article on Phys.org now our second-highest views of all time. Sigh…
